Cross Polinating for Success- Bees Do it, How About You?

Have you found it is easier to promote other business people's services over your own? Do you find that you bumble for the words to explain fluidly what you do when you can talk for hours about the success rate of your colleagues? How do you feel about selling your services to potential clients?

Well if you answered yes to either of those questions, relax, you are not alone. Recently I watched as I talked to Coaches, Consultants, Professionals and Entrepreneurs and asked questions about how they promote their business - 4 out of every 5 people were stumbling for words. They were self conscious and nervous about "doing it right."

When asked to give a win or celebration for what they were up to in business, most couldn't find an answer. And, when asked how they felt about selling their services, nearly 100% said they didn't enjoy it - "it was the necessary evil part of doing business."

On the reverse, when the same group was asked about a colleague's services, hands down each person could celebrate and acknowledge and sell the services of their colleague with grace and ease. Astonishingly when asked the inevitable "why" the answers were just as clear. "It's easy to talk about what 'they' do, it's not me talking about me." Are you in the same boat? Can you talk about others successes better than your own?

So what to do. Well, I have come up with a solution to get beyond the centuries old challenge of selling our goods and services with confidence while earning a sustainable income. Easy, just Surround Yourself with others who can sell you and you can sell them! It's called cross pollinating and it's really simple and a lot of fun.

The strategy is simple and sweet like honey.

Imagine the power in having a group of colleagues who are evangelists for you and your business out promoting and selling on your behalf! Imagine if you had 10 evangelists and each enrolled one client contact and that 10 turned into new clients. Imagine what you could do as an evangelist for another person's business? What might that contribution look like for their business? The cycle goes on and on. They share about you, you share about them and what we have are success stories all around us.

Remember, we have the power within us to grow and prosper other people's business and they have that same power working on your side! Take the time today to identify your team of evangelists and start spreading the good news and allowing them to do the same for you.