Tammy shares tools that empower you to design your own fresh perspective, an action plan for today that will change your tomorrow.  "It's all in how you look at it."

Tough Questions...Clear Answers

Thursday, December 31, 2009

6 Steps to Mind Mapping Success

For years I have heard about the power of Mind Mapping. It is a process that is used when exploring or brainstorming topics, ideas, plans and strategies. It can even be used to make plans for your vacation! And just as I have heard about it for some time, I avoided using it in my own life. Until December 9, 2009.

On that obscure Wednesday I had the opportunity to participate in a workshop hosted by a business connection and friend Julian Michael. He brought in a speaker and masterful Mind Mapper, Pete DiSantis to demonstrate how to use this tool in everyday work. We made a mind map of our holiday schedule as an exercise in the workshop, and it opened my eyes to this tool in a brand new way.

With a new tool in my toolbox, a flip chart hanging on my office wall and colorful markers and crayons in hand, my adventures began! I now have a tool that is supporting my success by bringing clarity to projects for the New Year. I have mapped out a new website, new product offering, a TeleSummit to “Increase Your Power Today,” and the 100 titles for articles I will write in the first hundred days of 2010. If you have been looking for a new strategy to map out your success, I invite you to try these easy steps and create a mind map for your next project?

Step 1. Get out the Flip Chart! When we work small, we think small - or maybe it’s the other way around. At any rate, expand your mind and your creativity for the new idea to the wall. It helps to step back and watch the progress, open up your perspective to a whole new level. As I like to say, Go Big or Go to Bed!

Step 2. Go with Color. The colors are not only fun to play with, they create a visually stimulating map of your brilliant idea. And you can use the colors to code the steps, priorities, items to further develop and link like items together. Additionally, using different colors adds dimension to your map, opening up your mind.

Step 3. Start with One. This one idea is the parent idea or main concept for the mind map. That goes in the center of the page. Draw a circle around it and then step back and allow your imagination to go.

Step 4. Free Flow the off-spring of the one idea. As you step back from the page to ponder your new big idea. Start talking out the ideas that are flowing to you, aloud. This step is perhaps one of the most helpful. As you speak and hear the idea, it lands with you as a Yes or it doesn’t. Those that are Yes get put on the map as a Sub Title (or off spring) of the main idea. Write these in an outer circle around the main idea, allow good space for filling in more thoughts and ideas. The platform of your map is now complete.

Step 5. Expand your Imagination. After you have your platform outlined with the main point in the center and the off-spring written down, it’s time go to the next level. Take your pens and begin to link together the like topics, write down details to each point to bring them to life. Example: if you are planning a trip, your details are all the things to prepare, do, buy, and even explore to be ready for an amazing trip.

Step 6. Put it to Action. Now that you have your idea and all the glorious details that make it a plan in place, it’s time to put the action to it to bring it to life. I have found writing a Map Legend with my dates and priorities in the top right of the map helps kick it into action. Whatever you do, keep your map up on your wall as you activate your new idea. Having it before you, will be that added inspiration for follow-through.

So that is mind mapping in it’s simplest form. Please share your strategy here as well as your success with this fun and creative method for gaining clarity on your great ideas.

Friday, December 11, 2009

19 DIY Publicity Lessons Inspired by the Wizard of Oz

DIY Publicity Lessons from the Wizard of Oz
Can Lend Magic Fuel to New Year’s Success

By Nancy Juetten

The just released 70th Anniversary Edition of the classic film “The Wizard of Oz” is as memorable and evergreen as the Emerald City. And, the story brings into clear focus some powerful do-it-yourself publicity lessons that are equally evergreen for business and success planning for the New Year.

  1. You don’t have to fly over the rainbow to get much of what you want. Most of the media coverage you seek to make a difference in your business can be found in your own backyard.
  2. Don’t let “blue bird envy” stand in your way. Wishing and hoping doesn’t get the job done. Get into action today to earn the attention you seek for your message.
  3. Big news always rings loud and clear – Ding Dong the Witch is Dead.
  4. Don’t be afraid to ask for help to get what you need. Good witches and mentors are everywhere -- if you just ask the local munchkins for quality recommendations.
  5. Along your yellow brick road to success, don’t settle for Munchkin Land when the Land of Oz is what you really want. Think big about what you want to accomplish and the perfect media outlets where you most want your message to be heard.
  6. Celebrate new media. If the crystal ball isn’t delivering the solutions and information you need, find alternative ways learn what you need to know to carry your message forward.
  7. There will be forks in the road and different paths to take along your journey to DIY publicity success. Make a choice, put some spring in your step, and have some fun along the way.
  8. It takes brains, courage, and heart to make your message stand out.
  9. Frame your story as a horse of a different color so it stands apart.
  10. Choose local color to invite memorable and remarkable photo opportunities.
  11. You have to be willing to put up with things that get in your way, like angry apples, flying monkeys, wicked witches, and sleep-inducing poppies.
  12. Put your best dress on and your best face forward before you make your pitch.
  13. Collaborate with a quality team when making your approach.
  14. Never underestimate the power of a sassy pair of shoes to boost your confidence when pitching a story or doing anything that really matters in your life.
  15. Don’t easily surrender Dorothy. Be willing to fight for the coverage you want.
  16. “Pay no attention to that man behind the curtain.” You have more power to make things happen in your business than you ever thought possible. You just have to look in your bag of tricks to find the right tools and resources to the get the mission accomplished. And you have to use them.
  17. There is no place like home. Start your media efforts close to home.
  18. Earn loyal friends, fans and followers with every step you take. That will go a long way to lend strength and momentum to your buzz-building effort here and beyond, today and forever.
  19. As you make your own storytelling plans for the New Year, commit to learning new skills to make sure your message is heard, or add the right members to your winning team to bring an element of magic dust to your success equation.

Set your course, make your plans, and journey forward with quality effort and the conviction to achieve the media recognition you seek.
Just as Dorothy discovered, you can make a lot of magic happen if you just click your heels together and get to work.

Nancy S. Juetten is a newspaper columnist, speaker, Publici-Tea™ trainer, and the author of the Bye-Bye Boring Bio Action Guide. If you are a rock star, but your website bio is all washed up, this guide shows you how to write a rockin' bio, one step-by-easy-step. Get an excerpt from this popular guide when you opt-in to receive the Media-Savvy-to-Go ezine at www.byebyeboringbio.com.